About Paula Rubio Selección
Paula Rubio Selección was born in June, the result of a union between a ham entrepreneur from Guijuelo and a jewelry designer from Barcelona. From this fusion emerged a gourmet boutique in San Pedro de Alcántara, Marbella, where design and tradition blend with elegance.
Over time, the brand has established itself as a synonym for exclusive gastronomic experiences, organizing events that combine high-quality products, fine wines, and a sophisticated atmosphere. Each gathering reflects Paula’s passion for bringing together tradition and modernity with style and good taste.
Our Tradition
Our passion for Guijuelo ham and our respect for its artisanal production are part of a family legacy passed down from generation to generation. Over time, this dedication has become a symbol of tradition, excellence, and authenticity, allowing us to offer a unique product that leaves an unforgettable impression with every tasting.
Attention to Detail
Paula carefully oversees every detail of this exclusive boutique, open daily to offer a gourmet selection of the highest quality. Each product is chosen with great care to bring distinction and excellence to every home.
Emilio, meanwhile, contributes his extensive experience in the world of Iberian pork, leading a meticulous genetic selection process that ensures unique specimens, true stars of this passionate project.
Quality and Passion
Thanks to the effort of two families united by passion and humility, this project came to life.
Paula dedicates her expertise to selecting hams, cured meats, wines, cheeses, and preserves of exceptional quality, carefully chosen from thousands of options.
Tradition, craftsmanship, and excellence are the pillars of our work, guided by continuous improvement without losing our essence. We oversee every stage of the process and the well-being of our Iberian pigs, raised freely in the dehesas of Salamanca, Extremadura, Córdoba, and Portugal, ensuring an authentic product that leaves an unforgettable impression on every palate.